McCormick – Landing page design & campaign creative
Supporting McCormick brands across EMEA
We designed and built a number of seasonal landing pages and digital campaigns for McCormick brands including Schwartz, Ducros, and Vahine. Our focus was to deliver vibrant and fun designs centered around cooking at home and healthy eating.
Rich Media & Social
The DCO strategy was to target time, day of the week, and the weather to present users with relevant messaging and products. We also included more time-sensitive and event-based messaging around football and other hot topics.
The rich media formats were animated using HTML5, CSS, and JavasScript to deliver a seamless experience across mobile and desktop while keeping file sizes low. A template-based approach allowed us to develop banners that were easily re-purposed for multiple markets and languages.
E-commerce optimisation
The old Schwartz shopping cart experience was quite dated and performed poorly on mobile. After conducting user interviews, heat mapping, and prototype validation, we created a new clean design and a simplified user journey hosted on the Shopify Plus platform.
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